Marketing Services

KLB Associates works on a project-by-project basis or a long-term retainer basis. Fees vary depending on the scope of the project. The initial consultation is complimentary, and then Mr. Baroff will determine if his services are the right fit for the client.

Areas of Expertise:

  • Strategic Planning

The skilled team of marketing and advertising professionals at KLB has a depth of experience in developing and executing business and strategic marketing plans for small to mid-sized business throughout the tri-state area.

Our approach to your strategic planning, be it financial, general business or marketing needs is comprehensive. As your marketing and consulting partner, we will build a strategic plan that will help you maximize potential.

In today’s highly competitive world of business, a company based solely on budget-oriented planning or forecast-based planning will not survive the trials and tribulations each firm must go through in order to prosper and grow. In today’s environment a company needs a base, a foundation if you will, what is that foundation. In simple enough terms that foundation is a Strategic Plan. One that is highly involved not only with the management aspect of a firm, but also the all-important areas of the company.

  • SEO/Internet Marketing

Search engine optimization (SEO) is defined as the practice of guiding the development of a web site so that it will naturally attract visitors by achieving top rankings on the major search engines for selected keyword phrases. Most often, SEO consultants are not hired until after the web site is completed and launched, and are therefore not “guiding the development” of the web site. Rather, SEO consultants are most often called upon to rehabilitate an existing Website, usually after it is determined that a competitor is ranking higher in search engine results.

Whether your company is planning to develop a new web site or rehabilitate an existing web site, KLB has the right search engine marketing plan to drive targeted traffic to your web site. The team at KLB uses proven and ethical search engine marketing techniques to achieve top placement of our clients’ web sites in the major search engines.

  • Website Development

KLB Associates, a full service marketing firm, offers custom web design and development from a basic brochure site to a corporate database or e-commerce website. Whether you are looking to launch a new website or redesign an existing one, the experience team at KLB and its web designers, have the creative eye and knowledge to design, develop and market top quality, cost- effective websites
Our websites are designed to give the viewer a professional impression of your business and bring in new customers. Having developed and designed over 100 websites since 1997, the KLB team, can create and produce a website for your company that will produce and generate new clients. An effective website should do the following:

    • Increase your market, by offering your product or services worldwide
    • Provide information about your company, products, and services all day, everyday
    • Provide better customer service
    • Create and generate leads.

In developing a first rate web site, KLB Associates  can do the following:

    • Identify Appropriate Keywords
    • Establish Internet Marketing Budgets
    • Establish Web Content
    • Develop Web Marketing Strategies
    • Search Engine Optimization.
  • Direct Marketing

One of the most important elements of any Direct Marketing campaign is properly defining and effectively reaching your targeted audience. Dynamic creative designs and concepts along with strong copy are of limited value, if the message does not reach the right prospect at the right time.

Partnering with Adams Addressing a full service direct mail company, gives Marketing Plus One and its clients complete leverage to assist  with every aspect of your direct marketing campaign.

We are able to increase your effectiveness of each mailing by:

    • Pinpointing and mapping out your specific markets
    • Providing up-to-date, computerized residential mailing lists that can be presorted by name or address with demographic selectivity( i.e. income level,  age, or geography)
    • Supplying clean business lists by S.I.C. code and geographic area.
    • Specializing in presorted mail to reduce postage cost.
    • Providing clients with tremendous postal discounts without having to buy, maintain and operate the necessary software and equipment.
  • Digital / Social Media

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing strategies including:

    • Email Blasts
    • Social Media Campaigns
    • and all Internet Marketing Strategies.
  • Branding

KLB offers a wide range of graphic design services as well as printing capabilities. From initial concept of developing a company’s brand identity to executing a full color marketing catalogue, KLB will spearhead and remain involved in every aspect of the process. Our team of graphic designers have over 40 years of experience in designing:

    • Logos
    • Business Cards
    • Brochures, Catalogs, Booklets
    • Pocket Folders
    • Print Advertising Annual Reports
  • Video

New internet video marketing technologies have created powerful opportunities. Video based marketing strategies once only available to large corporations are now affordable for small businesses. Savvy internet marketers are developing winning strategies for their clients through the implementation of internet video.

What We Deliver:

    • A planning meeting to discuss pre-production in order to determine video topics, shoot location and talent.
    • Keyword analysis of search terms.
    • High Definition video shoot with state of the art equipment.
    • Digital High Definition video editing.
    • Video graphics creation and implementation.
    • Video compression that is compliant with the various Internet video distribution points.
    • Video distribution to a variety of predetermined Internet video sharing sites such as YouTube and Vimeo
  • Guerilla Marketing

A powerful grass-roots advertisement strategy designed for businesses to promote their products or services in an unconventional way, with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract a bigger audience.

Unlike typical public marketing campaigns that utilize billboards, guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients and the final goal of marketing is to get people to remember brands in a different way than they are used to . The technique involves from flyer distribution in public spaces to creating an operation at major event or festival mostly without directly connecting to the event but using the opportunity.

  • Event Marketing

KLB  Associates will help you coordinate all aspects of your special event whether you need help with planning or promotions, vendors or venues. We can help you improve your image with a well-planned, well-executed and well-attended event.

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