Retained by entertainment/venue for over 16 years. The company had been in business for over 15 years prior to becoming involved with all aspects of the business. The company was growing and the management team was overwhelmed with responsibilities. My first responsibility was to evaluate all of the financials and assist with bringing better control systems to the company. The accounting services were changed and together with the new accounting firm, I was able to get better control of the companys’s financial picture. With continued growth, it was apparent that the company needed ongoing assistance.Over the years, I was able to build and maintain strong relationships the banks and then establish SBA relationships. Through SBA, the company was able to fund the purchase of one of their venues and finance a third venue. By managing the finances, we were able to create a positive cash flow and create ongoing profitability. Our firm also was able to create a consistent brand in the market place. The company was a leader in the event industry and needed to continue to keep its strong brand in the local communities. The internet was a major resource for brand awareness, so our team developed a major web presence through search engine marketing and the development of a comprehensive website. Dominating Google for the major keywords, enabled the company to produce a significant amount of new leads. We also developed collateral that was circulated in the local communities.
Web development, Search engine marketing, Event marketing, Strategic Planning, Marketing Plans, Financial Analysis,